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18 Tips to Humanize your Business with Video Marketing

Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing? Read further here. Video marketing is growing rapidly. It’s also a versatile tool to use throughout the customer buying journey and is very engaging, whether you create customer testimonials, how-to, or brand videos. Vidyard, …

Instagram Video Formats Everyone Should Know

Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand …

Live Social Media Content – What You Need to Know

In the internet age, the world has a bit of a double-edged relationship with personal connections. Social media has made us simultaneously more and less personally connected with others; we both feel the freedom to share more of ourselves with the public than in any prior human society and feel more disconnected from each other in the process. But …

Increasing Leads and Sales with Digital Marketing

Summary: Looking to increase your digital marketing leads? WSI has some tips to help boost your leads and sales. With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and social media marketing are all worthy digital tactics – but they have one …

The Future of Digital Marketing: 5 Predictions for 2022

This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …

RECAP: Drive More Sales with Video Marketing

If you have been wondering how to drive sales with video marketing, then you are in the right place! Keynote speaker, author, and digital marketing strategist at WSI, Cormac Farrelly, recently hosted a webinar on how to communicate your marketing message using video. ICYMI, you can watch the webinar here. Why Video? According to our webinar poll, …

How To Use Video Marketing To Increase Engagement With Blog Posts

Editor’s Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your business’ …

7 Strategies for Optimizing Your Digital Presence During COVID-19

Due to popular demand, our digital marketing educational webinar series, Ahead of the Curve, has been extended until the end of May. This past Wednesday, we hosted our 7th webinar and covered the topic of search engine optimization (SEO), and specifically How to Optimize Your Digital Presence During COVID-19. During this session, WSI Digital Marketing Consultant, Mark Jaimeson, based …

IT Vendor Risk Management Company Partners With WSI To Boost Its Online Presence

  Partnering with a third party vendor is an essential business need for many organizations. But this also exposes them to unnecessary risks which can have a catastrophic effect. The latest WSI client provides Vendor Risk Management Solutions to help businesses with assessing and managing their third party vendor risks, thereby mitigating damages and losses. …

6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]

If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact! So, when the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate …