• Menu
  • Search
  • Language

Increasing Leads and Sales with Digital Marketing

Summary: Looking to increase your digital marketing leads? WSI has some tips to help boost your leads and sales. With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and social media marketing are all worthy digital tactics – but they have one …

4 Reasons Businesses Should Use Instagram Stories

Editor’s Note: This post was originally published in October 2018 and has been updated with additional content on August 2021. When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, …

WSI Renews Digital Marketing Engagement with Playground Supplier

During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters.  Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. …

How to Use Facebook Reactions in Your Marketing Efforts

Can you even remember interacting on Facebook before emojis were added to complement the iconic like button? The symbols – love, haha, wow, sad, angry, and most recently, care – sit alongside the big thumb to give users more ways to express their feelings about posts, pictures, and videos. Officially named Reactions, Facebook originally tested …

Digital Marketing for a Uniform Store

A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel. The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets …

The Ultimate Guide for Social Media Marketing

Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social media has …

Reach Ideal Customers with Digital Advertising

Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing in today’s business world. Once the series ended, WSI continued our mission to keep educating clients on digital marketing. Here is a quick recap, …

What is a Landing Page & Why is it Important?

As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress …

7 Strategies for Optimizing Your Digital Presence During COVID-19

Due to popular demand, our digital marketing educational webinar series, Ahead of the Curve, has been extended until the end of May. This past Wednesday, we hosted our 7th webinar and covered the topic of search engine optimization (SEO), and specifically How to Optimize Your Digital Presence During COVID-19. During this session, WSI Digital Marketing Consultant, Mark Jaimeson, based …

Graphic Design for Small Businesses: Fake It ‘Til You Make It

Graphic design matters – a lot. I’m sure many of you would agree. A company’s image can rely heavily on their graphical elements. Look at companies like Apple, Nike and Amazon. Their logos alone encapsulate each brand’s vision and personality. Each is unique in its own right. What’s more is that their brand design never …