Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing strategy – read our tips to get started! You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF) image is one of …
Summary: Digital marketers can no longer ignore TikTok. Read this advice to create a successful TikTok marketing strategy this year. Is your brand using TikTok as part of your social media marketing strategy? TikTok is quickly becoming a high-priority item in most businesses’ digital marketing toolbox. It may have started as an app for Gen Z users who …
Summary: Should your business use Reddit? There are many reasons why you should include Reddit in your content marketing strategy. Find out more here. Should your content marketing strategy include Reddit? Well, with over 48 million users a month, it might be a good idea for you or your clients. A lot of companies fail to include …
Many brands make good use of influencer marketing. It has become a vital tactic when it comes to promoting your brand on social media. Influencers, being the stars of the social media universe, have the power to bring a brand to a vast audience, generating leads that marketers wouldn’t otherwise be able to realize. However, what if …
Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing? Read further here. Video marketing is growing rapidly. It’s also a versatile tool to use throughout the customer buying journey and is very engaging, whether you create customer testimonials, how-to, or brand videos. Vidyard, …
Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand …
In the internet age, the world has a bit of a double-edged relationship with personal connections. Social media has made us simultaneously more and less personally connected with others; we both feel the freedom to share more of ourselves with the public than in any prior human society and feel more disconnected from each other in the process. But …
Summary: Brands need to know what their customers are thinking. So here are some of the biggest social media trends in 2022 you can use to boost your business. Social media marketing opportunities are expanding rapidly, and companies are moving into ecommerce faster than they planned due to the global business environment. New digital worlds are opening up …
Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise. In this post, we dive into LinkedIn’s recent report to review the hottest digital marketing skills. LinkedIn Marketing highlights in a recent report the extent to which the demand for marketers in digital roles has grown. Their …
Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers. Google has access to …
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