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18 Tips to Humanize your Business with Video Marketing

Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing? Read further here. Video marketing is growing rapidly. It’s also a versatile tool to use throughout the customer buying journey and is very engaging, whether you create customer testimonials, how-to, or brand videos. Vidyard, …

Instagram Video Formats Everyone Should Know

Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand …

Live Social Media Content – What You Need to Know

In the internet age, the world has a bit of a double-edged relationship with personal connections. Social media has made us simultaneously more and less personally connected with others; we both feel the freedom to share more of ourselves with the public than in any prior human society and feel more disconnected from each other in the process. But …

How to Leverage the Biggest Social Media Trends in 2022

Summary: Brands need to know what their customers are thinking. So here are some of the biggest social media trends in 2022 you can use to boost your business. Social media marketing opportunities are expanding rapidly, and companies are moving into ecommerce faster than they planned due to the global business environment. New digital worlds are opening up …

Three In-Demand Digital Marketing Skills You Need

Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise. In this post, we dive into LinkedIn’s recent report to review the hottest digital marketing skills.   LinkedIn Marketing highlights in a recent report the extent to which the demand for marketers in digital roles has grown. Their …

Updates to Google Business Profiles That You Need to Know

Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers. Google has access to …

Increasing Leads and Sales with Digital Marketing

Summary: Looking to increase your digital marketing leads? WSI has some tips to help boost your leads and sales. With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and social media marketing are all worthy digital tactics – but they have one …

4 Reasons Businesses Should Use Instagram Stories

Editor’s Note: This post was originally published in October 2018 and has been updated with additional content on August 2021. When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, …

WSI Renews Digital Marketing Engagement with Playground Supplier

During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters.  Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. …

How to Use Facebook Reactions in Your Marketing Efforts

Can you even remember interacting on Facebook before emojis were added to complement the iconic like button? The symbols – love, haha, wow, sad, angry, and most recently, care – sit alongside the big thumb to give users more ways to express their feelings about posts, pictures, and videos. Officially named Reactions, Facebook originally tested …