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Get Retargeting Right with Better Segmentation

Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can grow your business with segmentation. Retargeting is an SEO technique using paid advertisements to target audiences that visit a company’s website or social media pages but do not convert into buying a product or service. This visitor …

Three In-Demand Digital Marketing Skills You Need

Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise. In this post, we dive into LinkedIn’s recent report to review the hottest digital marketing skills.   LinkedIn Marketing highlights in a recent report the extent to which the demand for marketers in digital roles has grown. Their …

The Importance of Keeping Your Lead Generation Pipeline Full

Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. Editor’s Note: This post was originally published in March …

Why You Need to Care About On-SERP SEO

It is undeniable that On-SERP SEO is a crucial part of any digital marketing strategy. In 2022 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about many things at once comes standard with living in the digital world. …