Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t provide real value to users. Our latest blog breaks down what it means for your website’s SEO. On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s algorithm change aims to …
Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So let’s look into the potential of Web3 for your business. Does your head spin at the mention of blockchain, cryptocurrencies, NFTs, and the metaverse? They’re all part of Web3—and it’s the way of the future. Dan Monaghan recently spoke …
Summary: From the growth of zero-click content to the potential demise of Twitter, here’s what we’re forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long as that’s the case, …
Summary: You already have the information necessary to create an email strategy for your small business. Want to learn about email marketing? Read more here. Email marketing is one of the oldest types of digital marketing (did you know the first ever email was sent in 1971?) and is still used widely by businesses because it works. And …
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions …
Summary: Buy now pay later (BNPL), conversational commerce, and augmented reality (AR) are all current trends in ecommerce marketing. You can learn more about them in our latest blog! Today, there are multiple channels where you can engage with customers and convert the relationship to sales. And ecommerce marketing can offer great opportunities to businesses worldwide. When you combine that …
Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing strategy – read our tips to get started! You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF) image is one of …
Summary: Push the limits of what you’re doing by finding new content formats to create and new platforms to share that content and engage with other content creators and brands. The year is 2050, and content is still king…. Just kidding! The year is, of course, 2022 – the year in which we predicted that content would remain king. …
Summary: Digital marketers can no longer ignore TikTok. Read this advice to create a successful TikTok marketing strategy this year. Is your brand using TikTok as part of your social media marketing strategy? TikTok is quickly becoming a high-priority item in most businesses’ digital marketing toolbox. It may have started as an app for Gen Z users who …
Summary: Is there really an opportunity for salespeople with video prospecting? Learn about the steps and best practices here. Reaching out to prospective clients can be really hard. Video prospecting is a great way to get your message in front of your potential customers without too much fuss. A prospecting video can help you break through …
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