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How to Leverage the Biggest Social Media Trends in 2022

Summary: Brands need to know what their customers are thinking. So here are some of the biggest social media trends in 2022 you can use to boost your business. Social media marketing opportunities are expanding rapidly, and companies are moving into ecommerce faster than they planned due to the global business environment. New digital worlds are opening up …

A Marketer’s Guide to Amazon Ad Types

Summary: When your name is synonymous with ecommerce shopping, you know that your brand is doing a lot of business. And in this article, we dive into the three types of Amazon ad types: what they are, how they work, and who can leverage them. The benefit of Amazon’s marketing is illustrated in its most recent financial …

RECAP: Top Considerations for Achieving Ecommerce Success

Have you been wondering about how to start achieving eCommerce success? Then you are in the right place! On the panel with your host and Director of Marketing and Communications at WSI, Cheryl Baldwin, Sharon Herrnstein, BA, MBA, and Chief Marketing Officer at WSI Digitaledge Marketing, and Heidi Schwende, Chief Digital Officer and Chief Marketing …

Achieving Excellence in eCommerce

Editor’s Note: This post was originally published in March 2016 and has been updated with additional content on May 2021. What was initially a secondary option for businesses to push extra product, eCommerce has disrupted traditional retail and taken over as the primary option for many shoppers. And as consumers continue to show brands love …

Digital Marketing for a Uniform Store

A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel. The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets …

Improve your Ecommerce Website Experience with our Expert Tips

In our most recent webinar, we dove deep into ecommerce. Our presenter, WSI Consultant John Leech from Ireland, explained why ecommerce is so essential for your business and some expert ways to improve your visitors’ website experience. Read this recap on our recent webinar, “Expert Tips to Improve Your Ecommerce Website Experience,” or watch the recording here. While …

A Guide to Getting Online: Part Two – Technology

In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology platforms and decisions you will need to make as part of that process. You might be surprised that I didn’t look at this first, but in truth, you want to run …

A Guide to Getting Online: Part One – Business Strategy

There is no doubt that these are unprecedented times, and while my grandmother might have remembered the ‘Spanish Flu’ living through a pandemic like this is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China and AP, then we can get an inkling of what …