• Menu
  • Search
  • Language

Looking Ahead: Marketing and the Web3 Opportunity

Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for a year or two down the line, when Web3 is more mainstream. Because make no mistake – Web3 is where the Internet is going. You’ve probably heard some version of this saying before: whenever …

Instagram Video Formats Everyone Should Know

Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand …

Live Social Media Content – What You Need to Know

In the internet age, the world has a bit of a double-edged relationship with personal connections. Social media has made us simultaneously more and less personally connected with others; we both feel the freedom to share more of ourselves with the public than in any prior human society and feel more disconnected from each other in the process. But …

Get Retargeting Right with Better Segmentation

Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can grow your business with segmentation. Retargeting is an SEO technique using paid advertisements to target audiences that visit a company’s website or social media pages but do not convert into buying a product or service. This visitor …

Three In-Demand Digital Marketing Skills You Need

Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise. In this post, we dive into LinkedIn’s recent report to review the hottest digital marketing skills.   LinkedIn Marketing highlights in a recent report the extent to which the demand for marketers in digital roles has grown. Their …

The Importance of Keeping Your Lead Generation Pipeline Full

Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. Editor’s Note: This post was originally published in March …

Updates to Google Business Profiles That You Need to Know

Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers. Google has access to …

Why You Need to Care About On-SERP SEO

It is undeniable that On-SERP SEO is a crucial part of any digital marketing strategy. In 2022 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about many things at once comes standard with living in the digital world. …

5 Paid Search Tactics to Help You Generate Leads

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get regularly. It’s the classic catch-22; you have a million things to do to support your business, and it would be great to solve the ongoing issue …

The Future of Digital Marketing: 5 Predictions for 2022

This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …