Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t provide real value to users. Our latest blog breaks down what it means for your website’s SEO. On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s algorithm change aims to …
Summary: From the growth of zero-click content to the potential demise of Twitter, here’s what we’re forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long as that’s the case, …
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions …
Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing strategy – read our tips to get started! You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF) image is one of …
Summary: Digital marketers can no longer ignore TikTok. Read this advice to create a successful TikTok marketing strategy this year. Is your brand using TikTok as part of your social media marketing strategy? TikTok is quickly becoming a high-priority item in most businesses’ digital marketing toolbox. It may have started as an app for Gen Z users who …
The year is 2022, and there are an endless number of things vying for our attention. Texts or instant messages. Social media scrolling. Work emails and Slack pings. The stock market. NFTs. The news. Netflix. And then there is spending actual quality time with your family and friends, of course. These days, everybody has a lot going …
Many brands make good use of influencer marketing. It has become a vital tactic when it comes to promoting your brand on social media. Influencers, being the stars of the social media universe, have the power to bring a brand to a vast audience, generating leads that marketers wouldn’t otherwise be able to realize. However, what if …
Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for a year or two down the line, when Web3 is more mainstream. Because make no mistake – Web3 is where the Internet is going. You’ve probably heard some version of this saying before: whenever …
Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand …
In the internet age, the world has a bit of a double-edged relationship with personal connections. Social media has made us simultaneously more and less personally connected with others; we both feel the freedom to share more of ourselves with the public than in any prior human society and feel more disconnected from each other in the process. But …
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