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What Google’s Helpful Content Update Means for your SEO

Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t provide real value to users. Our latest blog breaks down what it means for your website’s SEO. On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s algorithm change aims to …

Web3 and the Changing Digital Landscape for Businesses

Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So let’s look into the potential of Web3 for your business. Does your head spin at the mention of blockchain, cryptocurrencies, NFTs, and the metaverse? They’re all part of Web3—and it’s the way of the future. Dan Monaghan recently spoke …

Using Product Synonyms in your Ecommerce Marketing Strategy

Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing. Learn more. Are you leveraging product synonyms in your ecommerce marketing or website? Product synonyms allow you to improve search optimization, enhance the customer experience, and increase sales. Broad match, one of the keyword match types used when …

Ecommerce Trends You Need to Know

Summary: Buy now pay later (BNPL), conversational commerce, and augmented reality (AR) are all current trends in ecommerce marketing. You can learn more about them in our latest blog! Today, there are multiple channels where you can engage with customers and convert the relationship to sales. And ecommerce marketing can offer great opportunities to businesses worldwide. When you combine that …

Is Reddit a Good Fit for Your Content Marketing Strategy?

Summary: Should your business use Reddit? There are many reasons why you should include Reddit in your content marketing strategy. Find out more here. Should your content marketing strategy include Reddit? Well, with over 48 million users a month, it might be a good idea for you or your clients. A lot of companies fail to include …

Short, Sweet and Honest: A Recipe For Video Marketing Success

The year is 2022, and there are an endless number of things vying for our attention. Texts or instant messages. Social media scrolling. Work emails and Slack pings. The stock market. NFTs. The news. Netflix. And then there is spending actual quality time with your family and friends, of course. These days, everybody has a lot going …

New WSI Partner-Heritage Land Transfer

Heritage land transfer is a premium title company located in the greater Philadelphia area. The company has been recognized numerous times as one of the top 100 title insurance companies in the nation. The main reasons for such recognition are their customer-focused approach, efficient processes, and the cutting-edge technologies that they use in the title …

WSI Wins 14 More WMA WebAwards in 2021!

We won – again! Winning 14 of the Web Marketing Association’s prestigious WebAwards, along with being recognized as an Outstanding Website Developer in 2021, is an opportunity for WSI to proudly acknowledge our WSI Digital Marketing Consultants, agencies, and their partners in the WSI supplier marketplace – and yes, to strut our stuff too. Despite being the …

What You Need to Know About Google’s Core Web Vitals Update

Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are Google’s Core Web Vitals? Google has developed various user experience signals during the last few years, including Core Web Vitals – a tool for monitoring website speed …