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The Future of Digital Marketing: 5 Predictions for 2022

This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …

Tips for Creating Marketing Funnels that Generate Leads and Drive Sales

A marketing funnel is comprised of different stages, and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales and increase brand loyalty/awareness. Unsure about using a marketing …

New WSI Partner-Heritage Land Transfer

Heritage land transfer is a premium title company located in the greater Philadelphia area. The company has been recognized numerous times as one of the top 100 title insurance companies in the nation. The main reasons for such recognition are their customer-focused approach, efficient processes, and the cutting-edge technologies that they use in the title …

5 Tips for Choosing Content Marketing Topics

Editor’s Note: This post was originally published in August 2019 and has been updated with additional content in August 2021. Do you ever feel unsure about what content to create and share or how to choose content marketing topics? Do you find it hard to keep a constant stream of ideas flowing? It can get …

4 Reasons Businesses Should Use Instagram Stories

Editor’s Note: This post was originally published in October 2018 and has been updated with additional content on August 2021. When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, …

Everything You Need to Know About Web Design and Development

Whether you have an existing website or are starting from scratch, your design and development choices can determine how successful you are with the online aspect of your business. If you own a business, you need to have an understanding of website design and development. Your website is just as important as a brick-and-mortar store. It helps …

Dry Cleaner Renews Digital Marketing Services with WSI

WSI has been providing digital marketing services for dry cleaners in Boston since 2010. Over the years, we have developed websites, performed search engine optimization, and executed pay per click Google ads campaigns, email marketing campaigns, as well as social media marketing campaigns on Facebook, Instagram, Twitter, and Linkedin, all generating outstanding results. We are …

What is a Landing Page & Why is it Important?

As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress …

Content Marketing: The Lifeblood of Digital Marketing

A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place ads in newspapers, between TV shows and songs on the radio, on building and billboards – hoping to catch a consumer’s attention during some other activity. Some efforts were …

WSI Provides a Digital Strategy for ACT Teletherapy

ACT Teletherapy – A start-up with roots in S. California It all began with ACT Family Counselling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new business to complement the 6 offices established …