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18 Tips to Humanize your Business with Video Marketing

Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing? Read further here. Video marketing is growing rapidly. It’s also a versatile tool to use throughout the customer buying journey and is very engaging, whether you create customer testimonials, how-to, or brand videos. Vidyard, …

Three In-Demand Digital Marketing Skills You Need

Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise. In this post, we dive into LinkedIn’s recent report to review the hottest digital marketing skills.   LinkedIn Marketing highlights in a recent report the extent to which the demand for marketers in digital roles has grown. Their …

The Importance of Keeping Your Lead Generation Pipeline Full

Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. Editor’s Note: This post was originally published in March …

Updates to Google Business Profiles That You Need to Know

Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers. Google has access to …

Why You Need to Care About On-SERP SEO

It is undeniable that On-SERP SEO is a crucial part of any digital marketing strategy. In 2022 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about many things at once comes standard with living in the digital world. …

5 Paid Search Tactics to Help You Generate Leads

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get regularly. It’s the classic catch-22; you have a million things to do to support your business, and it would be great to solve the ongoing issue …

The Future of Digital Marketing: 5 Predictions for 2022

This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …

Tips for Creating Marketing Funnels that Generate Leads and Drive Sales

A marketing funnel is comprised of different stages, and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales and increase brand loyalty/awareness. Unsure about using a marketing …

New WSI Partner-Heritage Land Transfer

Heritage land transfer is a premium title company located in the greater Philadelphia area. The company has been recognized numerous times as one of the top 100 title insurance companies in the nation. The main reasons for such recognition are their customer-focused approach, efficient processes, and the cutting-edge technologies that they use in the title …

5 Tips for Choosing Content Marketing Topics

Editor’s Note: This post was originally published in August 2019 and has been updated with additional content in August 2021. Do you ever feel unsure about what content to create and share or how to choose content marketing topics? Do you find it hard to keep a constant stream of ideas flowing? It can get …