For over a decade, WSI has been the trusted digital marketing partner for dry cleaners in the bustling city of Boston. Since our inception in 2010, we have consistently delivered exceptional digital marketing services. From crafting compelling websites to optimizing search engine rankings, orchestrating pay-per-click Google Ads campaigns, executing impactful email marketing, and steering dynamic social media initiatives on platforms like Facebook, Instagram, Twitter, and Linkedin, we’ve consistently generated remarkable results. Today, we are proud to announce the renewal of our services with our esteemed client, Utopia Cleaners.
A Pioneer in Green Dry Cleaning
Utopia Cleaners is no ordinary dry cleaning establishment. Its visionary founder introduced a groundbreaking wet cleaning technique that replaced the traditional and hazardous dry cleaning chemical, perchloroethylene (perc), with biodegradable detergents. This innovation not only safeguards the health of its dedicated workers but also significantly reduces the production of hazardous waste within their processing plant.
Germ-Free Laundry Service
In 2020, Utopia Cleaners took yet another leap in innovation by offering germ-free laundry service in the Boston area. This groundbreaking service employs a specially formulated, environmentally-friendly soap designed to eradicate germs and bacteria from dirty laundry. The success of this service has transcended the Boston city limits and found a devoted following in nearby areas such as Winchester, Woburn, Arlington, and other suburban communities.
Serving Boston Metro
With strategically located stores in South End Boston, Arlington, Newton, and Woburn, along with a robust fleet of laundry pickup trucks, Utopia Cleaners caters to residential and commercial customers in downtown Boston and its various districts, including North End, West End, South End, Back Bay, Fenway, Longwood medical area, Allston/Brighton, as well as the academic hubs of NU, BU, MIT, and Harvard. Additionally, Utopia Cleaners extends its reach to Charlestown, South Boston, East Boston, and the surrounding suburban cities and towns, including Cambridge, Brookline, Arlington, Belmont, Winchester, Everett, Chelsea, Wellesley, Woburn, Medford, Newton, and Lexington.
WSI’s Digital Marketing Strategy
WSI’s local SEO campaign for Utopia Cleaners targets specific geographical keywords, such as “dry cleaner Arlington MA,” while subject keywords like “wash and fold in Boston,” “dry cleaning,” and “shirt laundry” further enhance our visibility. The SEO program includes on-site blogging, featuring informative posts on garment care and laundry tips. Additionally, off-site posts are strategically syndicated to various lifestyle blogs, fostering valuable backlinks to Utopia Cleaners’ website.
WSI’s marketing strategy also includes engaging visual posts on Facebook, Twitter and Instagram. This posts have significantly boosted brand awareness and driven increased traffic to the Utopia Cleaners website. Regular social media updates and exclusive offers are promoted on Google My Business, ensuring maximum visibility to potential customers.
Our email marketing campaigns, conducted through Constant Contact’s professional platform, are packed with enticing dry cleaning coupons, further reinforced by their presence on Google My Business and social media platforms such as Facebook, Instagram, and Twitter. These promotions serve a dual purpose: customer retention and website traffic growth.
Tracking Success through Key Metrics
To gauge the effectiveness of our strategies, we meticulously track key metrics using Google Analytics and Search Console. These metrics encompass website traffic, search impressions, rankings, organic links, conversion rates, and overall conversions. The consistently positive results have left our client thoroughly satisfied, and we remain confident in our ability to propel Utopia Cleaners’ business to even greater heights through our digital marketing solutions.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing, ecommerce and more. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.