Digital Marketing Trends For 2015
The most difficult aspect of keeping up with anything, whether it’s the stock market of your favourite sports team, is finding the time. We understand that your number one priority is running your business, which means keeping pace with the world of digital marketing is secondary. But we think you’ll soon understand that staying ahead of the digital marketing curve is actually a very important part of running your business. Here are a few tips we put together to give you a head start:
- Everything Is Connected: rather than thinking about content marketing and social media as different tactics and strategies, 2015 will see ‘digital marketing’ emerge as a holistic approach to connecting with, and bringing value to, an audience. The components of digital marketing work together as a whole to accomplish a common goal, not individually to reach different goals.
- Mix Paid With Owned: last month, we talked about how a little investment in social ads can make a big difference, and we believe this trend will continue in 2015. The importance being placed on quality content means there will be much more of it in 2015, making it harder for your content to stand out. Turning to paid amplification and distribution can help push your content to the top of the heap for a reasonable price.
- Make It Human: in a blog published by TopRank, DJ Waldow from Marketo said that, “2015 will be the year of HUMAN for digital marketers.” We agree. The days of treating customers like numbers are over. In 2015, successful marketing shouldn’t feel like marketing, it should feel like real human engagement. Put a personality behind your business and you’ll be surprised by how much the increased accessibility changes the perception of your business (in the best possible ways).
Predicting the future of digital marketing is hard, but it’s a lot easier when you have an expert on your side. If you’re looking for help and guidance in planning your 2015 digital marketing strategy, get in touch today!