With Christmas around the corner, and the Black Friday/Cyber Monday hoopla already upon us, ’tis the season to shop ’til ya drop. So answer this question: in advance of shopping for your family and friends this holiday season, how have you been searching for ideas and browsing products? Facebook. Twitter. Pinterest. Smartphones and tablets. Are these things ringing any bells?
If you’re like most people, you’re probably on your phone or tablet during commercials or while you’re on your daily commute to work , and this part of year, that’s valuable shopping time. The keywords here are ‘phone’ and ‘tablet’ – the mobile devices that people not only use when they’re on-the-go, but also when they don’t really want to settle in behind a laptop (which is almost never, when they’re away from work).
I do most of my online activities on my phone. You do most of your online activities on your phone. The stats say that we all do most of our online activities from mobile devices. But the biggest issue of them all is: do you run marketing campaigns that assume the vast majority of your audience is searching for your website or engaging with your social profiles from a mobile device? Unfortunately for far too many companies, the answer is no – and that’s a shame!
The fact is it’s 2015 and the notion of catering to a mobile audience should be at the forefront of every marketing initiative you launch. Just in case you’re feeling a little bit behind on the mobile front, for our latest infographic we created the Niftiest Mobile Marketing Checklist You Ever Did See:
It’s pretty simple: if you aren’t thinking about mobile marketing, you are losing customers. They are navigating to your website on their smartphones, realizing that you aren’t in tune with the answers they need and the platforms they want to engage on, and leaving. But where there’s a simple problem, there are simple solutions to fix it! here are a couple steps you can take to get back on track with mobile marketing:
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