As more and more aging people choose to live independently, the demand for home care assistance increases. In-home care services are typically provided by home health aides who are HHA or CNA-certified. They perform tasks such as preparing simple meals, light housekeeping, errands such as trips to the supermarket, post office or dry cleaners, medication reminders, and so on. They are also trained to provide meaningful companionship to seniors. For elderly people with health conditions that require more help, these professional caregivers can also provide dementia care, Alzheimer’s care, private duty care, mobility assistance, or even 24×7 or live-in care if needed. Families typically hire home care providers to care for their senior loved ones through home care agencies. They may hire them on a long term basis or use respite care to give family caregivers a break every now and then.

elderly woman

Based in the Greater Boston area, Visiting Angels Newton/Canton is a home care agency that provides high caliber in-home care services specifically in Newton, Brookline, Chestnut Hill, Watertown, Roslindale, Hyde Park, Upper Back Bay, Canton, Dedham, Needham, Norwood, Stoughton, Wellesley, Natick, and Westwood. It is a high quality home care agency which has won the Best of Home Care Leader in Excellence Award; the Best of Home Care Provider of Choice Award; and the Best of Home Care Employer of Choice Award from the national client satisfaction survey firm Home Care Pulse six years in a row.

With a large baby boomer population, the in-home care services sector is very competitive in the Boston area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.

While WSI is successful in helping Visiting Angels Newton/Canton find customers, the home care agency is hard pressed to find enough home health aides to serve new clients. So we are now focused on performing SEO for keywords such as caregiver jobs, CNA jobs and HHA jobs to generate leads for their caregiver positions.

WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads.  In addition, we also publish long-form blog posts on the website to increase organic traffic using long tail keywords. Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blog on WordPress, In-Home Care Services Blog, Visiting Angels Newton MA blog and Visiting Angels Newton/Canton, MA Blog on Weebly. We also post links to the client’s website on several lifestyle blogs. The long-form blog posts are also published on the agency’s LinkedIn page.

The agency selects an exemplary caregiver each month as Angel of the Month and publishes a blog post about his/her story.  It engages a third party company to interview clients for testimonials which we publish on the website. It will also continue to publish weekly posts on Google My Business, LinkedIn and Facebook, as well as send monthly newsletters to customers and institutional partners.

WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We also track select keyword rankings using Semrush. Every two months, we produce an SEO report and meet with the client to discuss the results. With continuing efforts, we expect to achieve increasingly higher traffic and number of leads from this local SEO program.


About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.