Newton, MA based playground equipment supplier Premier Park & Play has renewed its SEO program with WSI and added email marketing services to generate leads for the company.
The Company represents playground equipment manufacturers such as Play Mart, Play Land, Jambette, and Themed Concepts. It also provides outdoor musical instruments from Freenotes Harmony and spray parks / splash pads and other water play equipment from Water Odyssey and other suppliers.
Premier Park & Play provides not only the equipment, but also play equipment installation, playground surfacing, playground furnishings, outdoor shelters as well as playground design and construction and project management. For over a decade, the Company has built many playgrounds for schools, parks, campgrounds, apartment complexes and daycare centers in Massachusetts, Connecticut and other parts of New England.
In addition to play equipment for children, Premier Park & Play also provides and installs outdoor sports and fitness equipment for adults and children in parks, apartment complexes and other recreational spaces. Commercial fitness equipment such as cardio walkers, upright cycles, chest press and balance boards are offered. The Company represents ActionFit, Play Mart, First Team and Jambette in this category.
Premier Park & Play strongly supports eco-friendly playground equipment manufacturers who use recycled materials for their products and energy saving processes in their facilities. Play Mart, for example, uses recycled milk jugs to make plastic play structure. Recycled tires are used to make rubber mulch playground surfaces.
SEO Program for Playground Equipment Supplier
WSI started an advanced SEO program for the Company last year which resulted in new optimized web pages for different product categories as well as playground project portfolios for schools and parks, citations in local business directories, blog posts on the popular blogging platforms WordPress, Blogger, Medium and Weebly, social media posts on its Facebook, Google+, Pinterest and Linkedin pages. We will continue this effort.
Email Marketing Program for Playground Equipment Supplier
In addition, WSI started an email marketing program that sends news updates and promotions to targeted markets such as Parks & Recreation Departments of cities and towns, day care centers and landscape architects. Calls to Action buttons are included in these newsletters to encourage recipients to download product catalogs from the website based on their interests. Early campaigns were very well received and produced many more leads for the playground supplier.
WSI continues to monitor and analyze the SEO and email campaign results using Google Analytics and Search Console. Each month WSI produces a report that includes key metrics such as website traffic, rankings, organic links, conversion and conversion rates. Traffic to premierparkplay.com has increase by 35% in the past year. We expect to achieve significantly increased lead generation rates from the SEO and email marketing programs.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.