Search engine optimization remains one of the best ways to promote traffic to a website. WSI has been providing SEO services to small and medium businesses for over 10 years with many successful outcomes. Our clients stay on our SEO programs for years. We are pleased that Dinno Health, a company that operates three pharmacies in the Greater Boston area, continues their local SEO program with WSI for the second year. In addition, WSI supports the social media marketing efforts of their own staff.
The SEO program focuses on several areas of the business, including
- Medicinal Compounding including animal compounding, diaper rash and apno cream compounding, compounded medications for hormone restoration, compounded medications for pain management and orthopedic & sports, etc.
- LDN Compounding
- Prescriptions and Rx Refills
Family-owned and family-operated, Dinno Health comprises a prescription pharmacy in Newton called Keyes Drug, a compounding pharmacy in Acton called Acton Pharmacy and a local pharmacy in Concord called West Concord Pharmacy. Like most independent pharmacies, they pride themselves on developing personal relationships with their patients and being involved in their own communities. During the COVID-19 pandemic, they worked hard and were able to procure PPE for their communities, and donated some PPE to local essential personnel, including the police and fire departments.
The pharmacy group holds health and wellness events every month in Acton and Newton. These events provide a venue for local physicians, nurses, nutritionists, chiropractors, yoga and meditation experts, acupuncturists, etc. to give workshops and seminars on various health-related topics. These are promoted on the website, Facebook, Twitter, Instagram, and Google My Business, as well as email.
As we continue the local SEO program, we will focus on additional keywords that have not yet achieved first-page ranking status. We publish monthly blog posts on health and wellness blog on WordPress, a home and healthy living blog on Blogger, a home and housekeeping blog on Medium, a family life style blog on Wix and a family life and wellness blog on Weebly, that build links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published. In addition to regular posts, the pharmacies are also posting videos on Facebook, Twitter and Instagram. Facebook and Instagram ad campaigns are also deployed as needed.
We will monitor the pharmacies’ web visibility progress every month, including organic traffic, rankings, and conversions. The program’s objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing and more.
With consultants in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.