Everett, MA-based industrial and medical gas supplier, American Gas Products, has been a pay per click customer for WSI for several years. Over the years, WSI has generated thousands of leads for the company in various cities and states in the United States. Recently, AGP has retained WSI for an SEO program to generate leads for Helium gas, a key line of business for the company. This supplements the pay per click advertising campaign that the company has been running for years.
AGP provides various industrial gases, such as liquid nitrogen, oxygen, carbon dioxide, propane, argon and many others. Customers include industrial, medical and research institutions around the world. For its Helium gas product AGP services almost exclusively the balloon industry.
AGP is a leading national supplier of Helium for balloons. It enjoys a major advantage over other suppliers because the company has its own Helium wells in the United States. It has also built numerous fill plants around the country including
- Grand Prairie, Texas
- Philadelphia and surrounding areas
- Seattle and surrounding areas
- Chicago and surrounding areas
- Boston and New England
- Fayetteville, Georgia
While global Helium supply has suffered big shortages at various times over the years, AGP’s has been able to guarantee supply and stable pricing for their customers because of its complete independence of the Bureau of Land Management. AGP partners with our wholesale helium customers to supply AGP’s national retail helium accounts. This arrangement works as a win-win situation where both parties benefit.
To improve the organic search results ranking of AGP’s Helium gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
WSI will monitor the SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.