Madison Lighting is a residential lighting company with a showroom located in Madison, WI as well as an eCommerce site. The company has over 30 years of experience serving homeowners and home builders in the Greater Madison WI area, including the counties of Dane, Rock, Green, Iowa, Sauk, Green Lake, Jefferson, and Columbia.

Madison Lighting has been a WSI client since 2013, starting with a local SEO package, then expanding to paid search marketing, and now embarking on a National SEO digital marketing program to expand their online lighting sales.
As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords. These keyword phrases align with several of the company’s primary product lines, including:

  1. Bathroom lighting ideas
  2. Kitchen lighting ideas
  3. Unique pendant lights
  4. Drum shade chandeliers
  5. Flush mount lighting

WSI is also providing Content Management services to the firm consisting of high quality, relevant blog posts which will be posted on blogging platforms like WordPress, Tumblr, and Blogger.
As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs).  These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions (contact forms, emails, and online purchases).  WSI will provide a monthly status report of the progress to Madison Lighting management.
About WSI – Madison WI
WSI – Madison WI is a digital marketing agency with over 9 years of experience that provides proven solutions to businesses to help them with online lead generation through the use of such strategies as SEO, Pay-Per-Click marketing, content marketing, and website design and development.
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