Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.
Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company also has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.
In 2010, Sarni Cleaners engaged WSI for website development, local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords
- Dry cleaner Boston
- Dry cleaning services Boston
- Laundry and dry cleaning pickup and delivery Boston
- Laundry and dry cleaning pickup and delivery Cambridge
- Wash and fold laundry service Boston
Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company. The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.
As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.
WSI’s local SEO program includes sharing content on WordPress, Tumblr, Blogger, and Weebly, as well as frequent social posts on Facebook, Twitter, Google+ (Boston Financial District, North End Boston, South End Boston) and Pinterest.
WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.
In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.
About The WSI Touch
WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.