Most elderly people in the United States prefer to age in place, where they can stay in familiar surroundings and continue their daily routines. All they need is some at home living assistance such as light housekeeping, simple meals preps, occasional errands such as trips to the supermarket, post office or dry cleaners, medication reminders, etc. Some elderly people may have health conditions that require more help such as private duty care, mobility assistance, dementia care, Alzheimer’s care, or even 24 hour care should they need constant attention. Most of these needs are fulfilled by home caregivers who are trained to perform these duties. Often certified as HHAs or CNAs, home care providers should also be compassionate and serve their clients with dignity and respect.
Accredited by the Massachusetts Home Care Alliance, Visiting Angels Newton/Canton is an award-winning home care agency that provides these professional caregivers in the Greater Boston area, specifically in Brookline, Canton, Dedham, Natick, Needham, Newton, Norwood, Stoughton, Watertown, Wellesley, Roslindale, Chestnut Hill, and Westwood. With a large aging population, the home care space is competitive in this area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year.
WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads. In addition, we also publish long form blog posts on the website to increase organic traffic using long tail keywords.
Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blogs on WordPress, Blogger, Medium and Weebly. Every now and then, we include links to this client’s landing pages on several lifestyle blogs including a housekeeping blog, a healthy living blog, a home and family blog, a family lifestyle blog and a family life blog.
The agency engages Home Care Pulse to interview clients for testimonials. These are published on the website. It will also continue to publish weekly posts on Google My Business and Facebook, as well as send monthly newsletters to customers and institutional partners.
WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We expect to continue to achieve significantly increased lead generation rates from this local SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.