Some Easy Fixes for Your Content Marketing

The Keys To Success
Your content marketing strategy might be struggling, but the good news is there are some easy fixes. By implementing just a few of these simple changes, you’ll likely be doing much more than your competition:
 
  • Create personas: drawing up customer personas for all the various types of people who are interested in your products and services can make a significant difference in your marketing efforts. Creating personas will help you get more in tune with your customers’ needs and therefore give you the insight to create better content. 
  • Cater content: once you have an understanding of who your customers are, you can start to think about how each one of your personas moves along the buying cycle. Your personas are likely to move at varying speeds, which means they are asking different questions that require different answers. The more you can break down and specifically target your content, the better..
  • Plan and schedule: as with most things, having a plan makes things more efficient. You might not follow the plan exactly, but at least if you map out and schedule your content, you can hold your team accountable for deadlines. If you leave content for “when you have time” it’ll never get the attention it needs to achieve success.  
This has only been a brief outline as to why you should re-assess your content marketing strategy. Content marketing needs time and complete commitment in order to be effective. For further information and guidance on how to redesign your content marketing strategy, get in touch with a local WSI Consultant today!