A highly regarded and experienced attorney for contracts, tax and employment attorney, Robert Adelson, Esq., has renewed his engagement with WSI for SEO and email marketing services for his executive employment law practice.
Based in Boston, Massachusetts, Attorney Adelson has advised and represented CEOs and other senior executives not only in Massachusetts but all over the country regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues.
Frequent Writer of Executive Employment Issues
Attorney Adelson publishes executive employment articles regularly on CEO World magazine, the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide with more than 12.4+ million page views. These articles include topics such as wrongful termination, consulting between CEO positions, RSUs and restricted stock as equity compensation, phantom stock, startup CEO positions, etc.
Attorney Adelson’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications. Attorney Adelson is also active in Boston’s hot startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network.
SEO Program for Executive Employment Lawyer
In December 2016, we started a comprehensive SEO program for Attorney Adelson’s executive employment website. We eliminated one of his old websites and redirected the pages to the more comprehensive website that he owns. We converted the website into a mobile-responsive website and added an SSL certificate. We performed on page search engine optimization for pages that represent his key areas of practice:
- Executive employment agreement and CEO job offers
- Executive equity compensation including restricted stock and RSUs
- Non-Compete, non-disclosure and other restrictive covenants
- Change of control and retention
- Severance compensation packages
- Wrongful termination
A comprehensive content marketing and local SEO program was implemented. The activities include registering the website in legal business directories, optimizing his Linkedin and Google My Business profiles, posting regularly on these profiles as well as on Google+, writing new articles which are published on CEOWorld magazine and on LinkedIn, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly. These activities aim to increase links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.
These efforts have resulted in a big increase in the number of relevant and qualified leads that Attorney Adelson has received in the past year. He is very pleased with the results and has committed to continuing the program. He also recognized our efforts by writing a review on Linkedlin.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.