In December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us.
Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.
Publications on Executive Employment Issues
A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as
- negotiating executive employment agreements,
- negotiating executive severance packages,
- wrongful termination,
- restricted stock and other forms of executive equity compensation such as RSUs and phantom stock,
- negotiating retention and CoC agreements,
- CSO and CTO employment agreements,
- non-compete agreements,
- startup CEO job offers,
- women CEO job offers, and much more.
Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.
Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.
Digital Marketing for Executive Employment Lawyer
A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn. In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium, Wix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.
During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program. We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.