The WSI Touch, a Greater Boston affiliate of WSI, the world’s largest digital marketing franchise, announces that it has designed, developed and launched a new bilingual website for Klein & Scannapiego, MD PA. The New Jersey ophthalmology practice has been serving patients in the New Jersey, New York and Pennsylvania area since 1975. It has five doctors on staff operating from four offices in Elizabeth, Roseland, Paterson and Jersey City. Services include eye exams with full service optical center and contact lens fittings, treatment of eye diseases, pterygium, glaucoma treatment and surgery, retina treatment and surgery, cataract surgery, refractive surgery, laser surgery and LASIK. Surgeons at Klein & Scannapiego employ the latest technology in patient care, including the adoption of the first femto-second laser in New Jersey. The bilingual staff serves patients in English, Spanish, Italian and Portuguese.
WSI is pleased to have the opportunity to develop a new website for this successful medical practice. The website not only incorporates WSI’s philosophy of designing clean, functional and effective websites that are easy to navigate and designed to convert visitors to customers, it is also a fully bilingual website with complete English and Spanish versions. This is crucial for Klein & Scannapiego’s mission, as many of their patients are comfortable in communicating their health issues only in Spanish. Every page on this website has an English and a Spanish copy. Users can navigate only within the English pages or the Spanish pages. On any page, users can easily toggle between the English and Spanish copies.
WSI is a global franchise with consultants in 80+ countries. We have been building multilingual websites for more than 10 years. If multilingual capability is important to your target customers, please contact us.
mobile view of eyesurgeons website using responsive designThe website also incorporates responsive design which means that users will have a great experience regardless of whether they are using a desktop PC, tablet or smartphone. This is a better alternative than building a separate mobile website because you will have only one site to maintain. All updates will be seen immediately across all devices, saving time and cost.  The WSI video below explains why a responsive design should be an integral part of your mobile marketing strategy.  If you are considering updating your website or need advice about responsive design, please contact us.